HARLEY-DAVIDSON INC

NYSE: HOG (Harley-Davidson, Inc.)

Last update: 05 May, 4:10AM

23.51

0.47 (2.04%)

  • 1D 2.04%
  • 5D 0.04%
  • 1M 4.12%
  • 6M -26.12%
  • YTD -20.12%
  • 1Y -33.17%
  • 5Y 18.20%
Previous Close 23.04
Open 23.36
Volume 2,955,684
Avg. Volume (3M) 2,577,416
Market Cap 2,908,257,536
Price / Earnings (TTM) 8.43
Price / Earnings (Forward) 7.84
Price / Sales 0.630
Price / Book 0.910
52 Weeks Range
20.45 (-13%) — 39.93 (69%)
Earnings Date 23 Jul 2025 - 28 Jul 2025
TTM Dividend Yield 2.97%
Profit Margin 7.39%
Operating Margin (TTM) 12.07%
Diluted EPS (TTM) 2.79
Quarterly Revenue Growth (YOY) -23.10%
Quarterly Earnings Growth (YOY) -43.30%
Total Debt/Equity (MRQ) 230.04%
Current Ratio (MRQ) 1.56
Operating Cash Flow (TTM) 1.10 B
Levered Free Cash Flow (TTM) 1.10 B
Return on Assets (TTM) 1.90%
Return on Equity (TTM) 10.56%

Market Trend

Short Term Medium Term
Industry Recreational Vehicles (US) Bearish Bearish
Recreational Vehicles (Global) Bearish Bearish
Stock Harley-Davidson, Inc. Bearish Bearish

AIStockmoo Score

0.6
Analyst Consensus 1.0
Insider Activity NA
Price Volatility 3.5
Technical Moving Averages 0.0
Technical Oscillators -2.0
Average 0.63

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MPX 299 M 22.90% 17.12 2.24
THO 4 B 1.99% 19.69 0.930
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Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
Sector Consumer Cyclical
Industry Recreational Vehicles
Investment Style Small Value
% Held by Insiders 0.91%
% Held by Institutions 97.34%
52 Weeks Range
20.45 (-13%) — 39.93 (69%)
Price Target Range
26.00 (10%) — 31.00 (31%)
High 31.00 (DA Davidson, 31.86%) Buy
Median 28.00 (19.10%)
Low 26.00 (Baird, 10.59%) Hold
Average 28.25 (20.16%)
Total 1 Buy, 3 Hold
Avg. Price @ Call 24.80
Firm Date Target Price Call Price @ Call
DA Davidson 09 Apr 2025 31.00 (31.86%) Buy 23.68
Baird 04 Apr 2025 26.00 (10.59%) Hold 22.98
Citigroup 02 Apr 2025 28.00 (19.10%) Hold 25.58
UBS 20 Feb 2025 28.00 (19.10%) Hold 26.94

No data within this time range.

  • 3M
Date Type Details
12 May 2025 Announcement Harley-Davidson Reminds Shareholders to Vote Ahead of May 14 Annual Meeting
10 May 2025 Announcement HARLEY-DAVIDSON® AND MOTOGP™ ANNOUNCE NEW GLOBAL RACING SERIES LAUNCHING IN 2026
09 May 2025 Announcement Harley-Davidson Comments on H Partners' Latest Missive
08 May 2025 Announcement H Partners Exposes the Harley-Davidson Board’s Apparent Attempt to Secure Votes by Making Secret, Undisclosed Commitments Ahead of Annual Meeting
07 May 2025 Announcement Harley-Davidson Issues Comment Strongly Disagreeing with Glass Lewis' and Egan-Jones' Recommendations
06 May 2025 Announcement Two Leading Independent Proxy Advisory Firms Recommend Harley-Davidson Shareholders Vote “Withhold” to Unseat Three Entrenched Directors
05 May 2025 Announcement Harley-Davidson Sends Letter to Shareholders
05 May 2025 Announcement H Partners Comments on ISS Recommendation
05 May 2025 Announcement Leading Independent Proxy Advisory Firm ISS Recommends Harley-Davidson Shareholders Vote "FOR ALL" of Harley-Davidson's Highly Qualified Director Nominees
01 May 2025 Announcement Harley-Davidson Delivers First Quarter Financial Results
29 Apr 2025 Announcement H Partners Issues Presentation Correcting Harley-Davidson’s False and Misleading Claims
29 Apr 2025 Announcement Purple Chip Capital Supports H Partners' Campaign for Change at Harley Davidson, Announces Intent to WITHHOLD its Votes at 2025 Annual Meeting of Shareholders
29 Apr 2025 Announcement Harley-Davidson Sets the Record Straight on H Partners' Disingenuous and Harmful Claims
28 Apr 2025 Announcement H Partners Files Definitive Proxy and Sends Letter to Harley-Davidson Shareholders Highlighting Urgent Need to Hold Entrenched Directors Accountable
23 Apr 2025 Announcement H Partners Releases Presentation Outlining Urgent Need for Leadership Change at Harley-Davidson
17 Apr 2025 Announcement Harley-Davidson, Inc. To Report First Quarter 2025 Results on May 1, 2025
16 Apr 2025 Announcement H Partners Launches Withhold Campaign to Remove Three Entrenched Directors of Harley-Davidson at 2025 Annual Meeting
08 Apr 2025 Announcement CEO Search Process Confirmed
20 Mar 2025 Announcement Dickies® x Harley-Davidson® Reimagine Workwear with "Born to Be Alive" Collection
10 Mar 2025 Announcement Harley-Davidson, Inc. to Present at Citi's 2025 Global Consumer & Retail Conference
10 Mar 2025 Announcement Harley-Davidson, Inc. to Present at Bank of America 2025 Consumer & Retail Conference
27 Feb 2025 Announcement Harley-Davidson, Inc. To Present at Raymond James 46th Annual Institutional Investors Conference
14 Feb 2025 Announcement Harley-Davidson, Inc. Declares Dividend
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TTM Dividend Yield 2.97%
5Y Average Dividend Yield 1.68%
Payout Ratio 25.00%
Expected Next Dividend Payment Jun 2025
Ex Date Announcement Date Payment Date Details
28 Feb 2025 14 Feb 2025 14 Mar 2025 0.18 Cash
10 Dec 2024 27 Nov 2024 23 Dec 2024 0.1725 Cash
16 Sep 2024 04 Sep 2024 27 Sep 2024 0.1725 Cash
05 Jun 2024 17 May 2024 21 Jun 2024 0.1725 Cash
01 Mar 2024 16 Feb 2024 20 Mar 2024 0.1725 Cash
08 Dec 2023 27 Nov 2023 27 Dec 2023 0.165 Cash
11 Sep 2023 29 Aug 2023 27 Sep 2023 0.165 Cash
02 Jun 2023 18 May 2023 21 Jun 2023 0.165 Cash
02 Mar 2023 17 Feb 2023 20 Mar 2023 0.165 Cash
08 Dec 2022 18 Nov 2022 23 Dec 2022 0.1575 Cash
09 Sep 2022 30 Aug 2022 22 Sep 2022 0.1575 Cash
01 Jun 2022 13 May 2022 17 Jun 2022 0.1575 Cash
25 Feb 2022 07 Feb 2022 18 Mar 2022 0.1575 Cash
07 Dec 2021 22 Nov 2021 23 Dec 2021 0.15 Cash
09 Sep 2021 26 Aug 2021 24 Sep 2021 0.15 Cash
09 Jun 2021 20 May 2021 25 Jun 2021 0.15 Cash
01 Mar 2021 02 Feb 2021 19 Mar 2021 0.15 Cash
03 Dec 2020 27 Oct 2020 18 Dec 2020 0.02 Cash
09 Sep 2020 28 Jul 2020 25 Sep 2020 0.02 Cash
21 May 2020 28 Apr 2020 12 Jun 2020 0.02 Cash
04 Mar 2020 19 Feb 2020 20 Mar 2020 0.38 Cash
13 Dec 2019 04 Dec 2019 27 Dec 2019 0.375 Cash
16 Sep 2019 06 Sep 2019 27 Sep 2019 0.375 Cash
29 May 2019 10 May 2019 14 Jun 2019 0.375 Cash
13 Mar 2019 28 Feb 2019 29 Mar 2019 0.375 Cash
13 Dec 2018 28 Nov 2018 28 Dec 2018 0.37 Cash
17 Sep 2018 06 Sep 2018 28 Sep 2018 0.37 Cash
30 May 2018 10 May 2018 15 Jun 2018 0.37 Cash
13 Feb 2018 05 Feb 2018 02 Mar 2018 0.37 Cash
14 Dec 2017 28 Nov 2017 29 Dec 2017 0.365 Cash
11 Sep 2017 29 Aug 2017 22 Sep 2017 0.365 Cash
23 May 2017 29 Apr 2017 09 Jun 2017 0.365 Cash
13 Feb 2017 01 Feb 2017 03 Mar 2017 0.365 Cash
14 Dec 2016 28 Nov 2016 30 Dec 2016 0.35 Cash
09 Sep 2016 30 Aug 2016 23 Sep 2016 0.35 Cash
24 May 2016 30 Apr 2016 10 Jun 2016 0.35 Cash
12 Feb 2016 03 Feb 2016 04 Mar 2016 0.35 Cash
09 Dec 2015 01 Dec 2015 28 Dec 2015 0.31 Cash
11 Sep 2015 01 Sep 2015 25 Sep 2015 0.31 Cash
26 May 2015 25 Apr 2015 12 Jun 2015 0.31 Cash
13 Feb 2015 04 Feb 2015 06 Mar 2015 0.31 Cash
12 Dec 2014 02 Dec 2014 26 Dec 2014 0.275 Cash
12 Sep 2014 02 Sep 2014 26 Sep 2014 0.275 Cash
27 May 2014 26 Apr 2014 13 Jun 2014 0.275 Cash
14 Feb 2014 05 Feb 2014 07 Mar 2014 0.275 Cash
13 Dec 2013 03 Dec 2013 27 Dec 2013 0.21 Cash
13 Sep 2013 30 Aug 2013 27 Sep 2013 0.21 Cash
28 May 2013 27 Apr 2013 14 Jun 2013 0.21 Cash
14 Feb 2013 05 Feb 2013 01 Mar 2013 0.21 Cash
14 Dec 2012 04 Dec 2012 28 Dec 2012 0.155 Cash
26 Sep 2012 13 Sep 2012 12 Oct 2012 0.155 Cash
29 May 2012 28 Apr 2012 15 Jun 2012 0.155 Cash
16 Feb 2012 07 Feb 2012 02 Mar 2012 0.155 Cash
16 Dec 2011 06 Dec 2011 30 Dec 2011 0.125 Cash
28 Sep 2011 08 Sep 2011 14 Oct 2011 0.125 Cash
31 May 2011 30 Apr 2011 17 Jun 2011 0.125 Cash
17 Feb 2011 10 Feb 2011 04 Mar 2011 0.1 Cash
17 Dec 2010 07 Dec 2010 31 Dec 2010 0.1 Cash
29 Sep 2010 16 Sep 2010 15 Oct 2010 0.1 Cash
01 Jun 2010 24 Apr 2010 18 Jun 2010 0.1 Cash
19 Feb 2010 11 Feb 2010 05 Mar 2010 0.1 Cash
17 Dec 2009 10 Dec 2009 31 Dec 2009 0.1 Cash
24 Sep 2009 10 Sep 2009 08 Oct 2009 0.1 Cash
02 Jun 2009 25 Apr 2009 19 Jun 2009 0.1 Cash
03 Mar 2009 12 Feb 2009 19 Mar 2009 0.1 Cash
17 Dec 2008 09 Dec 2008 30 Dec 2008 0.33 Cash
29 Sep 2008 17 Sep 2008 10 Oct 2008 0.33 Cash
03 Jun 2008 26 Apr 2008 20 Jun 2008 0.33 Cash
03 Mar 2008 13 Feb 2008 18 Mar 2008 0.3 Cash
19 Dec 2007 11 Dec 2007 28 Dec 2007 0.3 Cash
27 Sep 2007 13 Sep 2007 11 Oct 2007 0.3 Cash
07 Jun 2007 28 Apr 2007 19 Jun 2007 0.25 Cash
01 Mar 2007 14 Feb 2007 20 Mar 2007 0.21 Cash
20 Dec 2006 12 Dec 2006 28 Dec 2006 0.21 Cash
29 Sep 2006 14 Sep 2006 13 Oct 2006 0.21 Cash
05 Jun 2006 29 Apr 2006 26 Jun 2006 0.21 Cash
14 Dec 2005 08 Dec 2005 28 Dec 2005 0.18 Cash
29 Sep 2005 23 Sep 2005 10 Oct 2005 0.16 Cash
10 Jun 2005 30 Apr 2005 24 Jun 2005 0.16 Cash
04 Mar 2005 15 Feb 2005 25 Mar 2005 0.125 Cash
15 Dec 2004 09 Dec 2004 29 Dec 2004 0.125 Cash
13 Sep 2004 04 Aug 2004 29 Sep 2004 0.1 Cash
01 Jun 2004 24 Apr 2004 24 Jun 2004 0.1 Cash
09 Mar 2004 10 Feb 2004 25 Mar 2004 0.08 Cash
11 Dec 2003 05 Dec 2003 29 Dec 2003 0.08 Cash
15 Sep 2003 05 Aug 2003 30 Sep 2003 0.04 Cash
06 Jun 2003 07 May 2003 20 Jun 2003 0.04 Cash
10 Mar 2003 12 Feb 2003 24 Mar 2003 0.035 Cash
18 Dec 2002 11 Dec 2002 31 Dec 2002 0.035 Cash
16 Sep 2002 15 Aug 2002 30 Sep 2002 0.035 Cash
07 Jun 2002 04 May 2002 21 Jun 2002 0.035 Cash
08 Mar 2002 13 Feb 2002 22 Mar 2002 0.03 Cash
13 Dec 2001 05 Dec 2001 28 Dec 2001 0.03 Cash
17 Sep 2001 05 Sep 2001 28 Sep 2001 0.03 Cash
07 Jun 2001 05 May 2001 22 Jun 2001 0.03 Cash
08 Mar 2001 08 Feb 2001 23 Mar 2001 0.025 Cash
14 Dec 2000 06 Dec 2000 29 Dec 2000 0.025 Cash
06 Sep 2000 10 Aug 2000 19 Sep 2000 0.025 Cash
12 Jun 2000 01 May 2000 24 Jun 2000 0.025 Cash
13 Mar 2000 17 Feb 2000 27 Mar 2000 0.045 Cash
16 Dec 1999 10 Dec 1999 30 Dec 1999 0.045 Cash
13 Sep 1999 24 Aug 1999 27 Sep 1999 0.045 Cash
11 Jun 1999 10 May 1999 25 Jun 1999 0.045 Cash
11 Mar 1999 18 Feb 1999 25 Mar 1999 0.04 Cash
16 Dec 1998 09 Dec 1998 29 Dec 1998 0.04 Cash
11 Sep 1998 20 Aug 1998 25 Sep 1998 0.04 Cash
12 Jun 1998 04 May 1998 26 Jun 1998 0.04 Cash
13 Mar 1998 20 Feb 1998 27 Mar 1998 0.035 Cash
18 Dec 1997 11 Dec 1997 31 Dec 1997 0.035 Cash
10 Sep 1997 20 Aug 1997 26 Sep 1997 0.07 Cash
12 Jun 1997 05 May 1997 27 Jun 1997 0.07 Cash
13 Mar 1997 19 Feb 1997 27 Mar 1997 0.06 Cash
19 Dec 1996 13 Dec 1996 30 Dec 1996 0.06 Cash
12 Sep 1996 29 Aug 1996 26 Sep 1996 0.06 Cash
12 Jun 1996 06 May 1996 24 Jun 1996 0.05 Cash
13 Mar 1996 16 Feb 1996 25 Mar 1996 0.05 Cash
13 Dec 1995 07 Dec 1995 22 Dec 1995 0.05 Cash
30 Aug 1995 23 Aug 1995 11 Sep 1995 0.05 Cash
18 May 1995 08 May 1995 05 Jun 1995 0.04 Cash
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Annual Dividend Yield

Year Annual Dividend ($) Frequency/Year Yield %
2025 0.180 1 0.77
2024 0.690 4 2.29
2023 0.660 4 1.79
2022 0.630 4 1.51
2021 0.600 4 1.59
2020 0.440 4 1.20
2019 1.50 4 4.03
2018 1.48 4 4.34
2017 1.46 4 2.87
2016 1.40 4 2.40
2015 1.24 4 2.73
2014 1.10 4 1.67
2013 0.840 4 1.21
2012 0.620 4 1.27
2011 0.475 4 1.22
2010 0.400 4 1.15
2009 0.400 4 1.59
2008 1.29 4 7.60
2007 1.06 4 2.27
2006 0.630 3 0.89
2005 0.625 4 1.21
2004 0.405 4 0.67
2003 0.195 4 0.41
2002 0.135 4 0.29
2001 0.115 4 0.21
2000 0.120 4 0.30
1999 0.175 4 0.55
1998 0.155 4 0.65
1997 0.235 4 1.73
1996 0.220 4 1.87
1995 0.140 3 1.95
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The support, resistance and trendline levels presented has been generated by an artificial intelligence (AI) model and should be interpreted with caution.

Portfolio

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Risk Profile

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Conservative
Moderate Conservative
Moderate
Moderate Aggressive
Aggressive
Margin of Safety (EP)
Partial Profit (TP1)
Target Profit (TP2)
Maximum Loss (SL)

Disclaimer: The above is for illustrative purposes only and is NOT investment advice. Seek advice from a qualified financial professional.

Entry Price (EP)

Take Profit 1 (TP1)

Take Profit 2 (TP2)

Stop Loss (SL)

52W Range
 
52WL
 
52WH
SL
EP
TP1
TP2

All alert prices are within 52 weeks price range

Realized Profit -
Unrealized Profit -
Dividend Received 2025 -
Total Profit -
Avg. Return -
Quantity (Buy) -
Avg. Price (Buy) -
Quantity (Sold) -
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